Vypr is the world’s leading product intelligence platform, helping brands and retailers make better decisions and deliver winning products. Founded in Manchester in 2013, Vypr was created to challenge the high failure rate of product innovation by bringing agile principles, behavioural science and predictive consumer insight into the heart of decision-making. Today, the platform enables organisations to understand what consumers really think, need and expect, quickly, cost-effectively and at scale.

Using a proprietary consumer community and advanced product intelligence technology, Vypr tests thousands of concepts, products and ideas every week. From product names, packaging and pricing to ingredients, formats and marketing messages, the platform provides rapid, reliable feedback that helps businesses improve purchase intent, reduce risk and accelerate product performance.

Trusted by hundreds of leading brands and retailers, Vypr combines quantitative and qualitative insight with the latest behavioural science research to uncover the subconscious drivers behind consumer choice. Its agile approach empowers innovation, insight, category and marketing teams to make confident, evidence-based decisions throughout the product development process.

At The Grocer Health Summit, Vypr will showcase how fast, predictive consumer intelligence can help businesses create healthier, more relevant products that resonate with evolving consumer needs and deliver sustainable commercial success.